Philip Warren Label Spec: Top Coated Direct Thermal face paper, FSC Mixed Credit Certified, Deep Freeze adhesive, Thermal receptive varnish.

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Traditional Butchers and Graziers since 1800, Philip Warren are Butchers & Graziers which means not only do they age and cut the meat they also farm the livestock to produce the meat. As well as having their own progressive and vibrant retail business, they are also fortunate enough to have built strong relationships with a great network of chefs throughout the country, many with Michelin stars to their name. Their heritage means that they are keen to ensure sourcing and supply chain keeps to the same ideals that they foster with their customers. Having a local, reliable labelling partner makes sense.

The environment that their products are kept in makes it complicated for packaging and labels. Labels are applied to often damp packages and kept in fridges and freezers. The adhesives are critical. We use thermal printers to add specific weights and dates but need to make sure our colour printed branding remains premium even after being in a fridge or freezer. We went through extensive testing with different varnishes, inks and adhesives to find the right combination that worked for their environment and application conditions.

 

Full Specification:
Top Coated Direct Thermal face paper
FSC® Mixed Credit Certified
Deep Freeze adhesive
Thermal receptive varnish
Thermally printed and applied to cold surface environment
Print protected against moisture
High shine surface for shelf profile

 

“We have worked closely to ensure our labels work well in the tough environment of a butchery. The team at Root labels is responsive, friendly and local. It fits with the same ethos as all of us at Philip Warren.”

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